Art Director Francisco Lemma

Art visual Director=comunicazione?
The written word is also visual communication?
The use of the fonts, the disposition of the text, the properties is factors that influence the content of a message that they give visual wants to be perceptive. The written word has a various but equally complex vital distance of that one of the recited word. The sound, the accents, the changes of tone gives various perceptions and therefore they offer to the possibility of a dynamic dialogue between the source transmitter and the receiving antenna. This last one is in degree then to overturn marks them and therefore of being able some to modify the frequencies and to ridirezionare part of the content. Various it is instead the relationship that are created between the source of the written word and the reader whom the message receives. In fact in this case the receiving antenna is not in a position to modifying at once the frequency of listens and tantomeno to modify of the content. It is a not interactive reception. And for this but it is not from considering itself passive since the sensibility of who receives eliminates the risk to be immovable antennas.

Today I have had high and low nothing medium. The creativity? It is fed just from these frequencies. You do not have to reflect, but to illuminate. I have a single life? Then I want to live of others at the same time. I love to make many things and all creatives. I will hold all with me. To be creative is not a job. To be it is also to shake of desire. I wish because desire gives to blood and spirit to me.
I still have a rivolo of blood that gives an angle of my lips comes down and alloy to my skin. My language is approached slowly in order to feel of the sapore is sweet. It is the sapore of the life. Also when it gushes out in order to leave us empty and extinguished, the life fascinates to us with its light movement. Like a body that slowly rests on an other, the life is involved to you and it deceives to you. Always. It is a its magic.